The business started in 2011 out of Alison's small kitchen in her 1st apartment. Her love for baking came from her Grandmother, who was a wonderful "from scratch" baker and hostess. At first Ali just baked for fun and brought her goodies to friends, family and co-workers. Turns out her goodies were too good to keep a secret and before long she was getting requests to bake for weddings, birthdays and events. In 2012 Ali met fellow business owner Rachel Deremer while catering a wedding and the two became friends. Shortly after selling her business in 2013, Rachel partnered with Ali to open a brick and mortar store in Neptune Beach. She also introduced Ali to her sister and fellow baker and cake artist Hannah Halladay. The three have been partners in the bakery  for 2 1/2 years and are enjoying watching the business grow in leaps and bounds! Most recently the Alleycakes girls opened a small event space two doors down called Meet, Make & Celebrate. It is here that they host "how to" classes (Macaroons are still the most popular class followed by cake pops and designer cakes), parties and events. Alleycakes attributes much of its success to fresh ingredients & the "made with love" approach to everything!